How to Grow Revenue and Win Customers in Apparel Retail

Integrated Systems

If you own any type of retail business, anything from clothing to shoes and home or decor, your main priority is to grow revenue by converting prospective buyers into loyal and returning customers. Offering a high level of service and a more personalised customer experience can attract more customers and make a big difference in your annual turnover.

To provide the best experience for your customers, you need to rely on an efficient POS or retail management software that understands the modern requirements of apparel business and the latest in customer journeys or experiences with your business.

Your retail system needs to include the important retail specific functions, especially when it comes to being able to offer the best service possible to your customers. Think all functionalities integrated in to one system, whether it be to peruse customer data, having visibility across different departments, accounting or any other related functionalities within the business and much more.

Analytics and KPIs

Retail management software is a powerful tool to integrate, manage and analyse customer data in a central and easily accessible location. Integrated data analytics capabilities are essential to automate and streamline business operations across all departments and branches.

Using modern retail systems built for your apparel or home and decor business, for example, gives you the strict advantage of having specific industry functionality in place, for example, the possibility to manage colour and size matrix, relevant inventory control, reporting and more.

Moreover, choosing a flexible and connected cloud system over traditional on-premise software is a great solution to access all critical data in real-time, such as stock movement between branches and product availability in store. This way, customers get immediate information, can speed their buying decisions whilst having a good experience with your business at the same time as customer expectation management is key

Seamless e-commerce and store management

Finally, it has become essential for retailers to expand on how and where they make their products and services available, marrying both in-store and e-commerce operations, providing stakeholders with a complete view of everything that happens within the business.

Ideally, retail software should combine online and offline work capabilities to accommodate offline branch management if needed, especially when connectivity is an issue.

Kerridge Commercial Systems has developed integrated ERP, business and retail management solutions in the apparel, fashion, and home and decor industry. Transform your business with Kerridge Commercial Systems range of retail, ERP and business management solutions. Contact us for more details.