Challenge
Established in 1918, Alfred Franks and Bartlett (AFB) were one of the first to establish a Far East import business. From its 100,000 sq ft. warehouse in St Albans, the company supplies UK retailers in the department store, fashion, homeware, discount, supermarket, health and beauty sectors. AFB also distribute internationally to Europe, Asia and the Middle East. More than just an importer distributor, the company has its own design, brand licencing and QA functions.
AFB needed an integrated system that could work out all the complex costing involved with importing and landing goods. The old system also lacked the full stock control and sales information that the company required. Products can take up to a month to arrive and it was increasingly vital to have accurate, timely information on their whereabouts down to the last unit.
Gains and benefits
- Ability to work out true landed costs – ensures accurate pricing and good management information
- Strong sales order processing, invoicing and accounting functions – greater efficiency in every area
- Stock management improved by at least 50%
- Full stock visibility – enables more informed purchasing decisions
- Customer service levels up by at least 50% - means more satisfied customers and repeat business
- Integrated fax capability saves time and effort, and a good customer/supplier service
- Opportunities to extend system use - for example, EDI capabilities – greater efficiencies
I estimate stock management and customer service levels have shown at least a 50% improvement.
Paul Candy - Finance Director