Carlac Ltd

At Kerridge Commercial Systems, we’re committed to equipping businesses with innovative technology solutions that drive efficiency and growth. One notable example is our partnership with Carlac Ltd, a specialist coatings supplier with over five decades of industry expertise, who have successfully integrated Vecta into their operations alongside our Autopart ERP system. This collaboration has streamlined their processes, improved their sales intelligence and supported their digital transformation.

Founded in 1969, Carlac Ltd has evolved from a modest family-run business into a leading supplier of paint and refinishing materials. Headquartered in Leeds with additional branches in Manchester, Newcastle, Coventry and Livingston, Carlac Ltd employs over 100 dedicated staff members. Their extensive network ensures rapid delivery services, meeting customer needs with precision.

We’ve experienced substantial expansion since starting and our business continues to adapt to prioritise our customers’ needs.
James Firth, Commercial and IT Executive at Carlac Ltd

Carlac Ltd began leveraging Vecta, our advanced business intelligence and CRM solution, over a decade ago. Prior to this, they faced challenges with managing sales data and customer interactions effectively.

The software introduced a future-proof approach to managing sales data and boosting overall efficiency for the company. Its powerful analytics capabilities enable real-time tracking of sales performance and customer activity. This enhanced visibility allows the company to identify inactive accounts, monitor order frequencies and spot potential sales opportunities, facilitating more strategic targeting of new business and customer growth prospects.

Vecta's diary functionality has also improved activity tracking within the company. This tool provides detailed records of team interactions and accomplishments, benefiting both sales and technical teams. James notes: “It provides a solid backup and gives us peace of mind.” He adds, “It’s beneficial not only for our sales reps but also for our technical teams. We can access detailed records of team activities and accomplishments, which improves coordination and support.”

In addition to the diary functionality, Vecta's sales intelligence features offer essential insights by analysing sales performance by territory and uncovering trends in customer purchasing patterns and product sales. For example, Vecta automatically highlights inactive accounts or where potential sales may be being missed, supporting more targeted sales strategies and efficient inventory management.

The actionable insights derived from Vecta's timely monitoring of customer purchase patterns and sales data have additionally enhanced decision-making and strategic planning. The ability to identify inactive and declining accounts and analyse sales trends and gaps has empowered Carlac Ltd to make informed decisions and optimise their sales efforts.

Carlac Ltd plans to continue its growth trajectory with Vecta as an integral part of their operations. “We envision Vecta being a key component of our business five years from now,” James confirms. “As we expand further down south and explore new markets, we’re confident that Vecta will play a part as we take on new opportunities.”

Carlac Ltd plans to continue its growth trajectory with Vecta as an integral part of their operations. “We envision Vecta being a key component of our business five years from now,” James confirms. “As we expand further down south and explore new markets, we’re confident that Vecta will play a part as we take on new opportunities.”

Over the years, Vecta has evolved to meet changing market and sales needs and Carlac Ltd has fine-tuned its capabilities to support their own requirements. From supporting marketing and management, to enhancing sales efficiency and customer engagement, we’re pleased that Vecta has consistently contributed to their growth. This collaboration has streamlined their processes, enhanced their visibility of sales performance, and supported their digital transformation.
Jayne Hill, Vecta Product Manager for the UK and Ireland