New identity to reinforce growth strategy
The move brings its automotive operations in the UK and Ireland under one unified brand to more accurately reflect its position as the leading provider of business management software solutions for the automotive aftermarket.
Renowned for its innovative and flexible approach, MAM Software provides dedicated product groups for the UK and Ireland automotive aftermarkets. It focuses on improving the efficiency and profitability of companies with complex supply chains via the use of specialized software and services.
The new brand identity, which will be rolled out over the coming weeks, brings RNH in line with the distinctive style of the wider KCS group. MAM's logo includes KCS' magenta diamond design; the four lines at the center represent the cornerstones of the Kerridge Commercial Systems brand - sourcing, stocking, selling and servicing – these cornerstones are what it strives to do to assist its customer base to be excellent in, ensuring it gives them competitive advantage.
The rebrand will also include a new website which will communicate the business benefits of MAM's solutions and encapsulate its total offering, including applications for auto parts, tire, servicing and other vertical markets in Ireland.
“This is an exciting time for our business in Ireland, and with continued investment in the company, we aim to capitalize on our successes and build a platform for future growth. The new identity for RNH will act as a catalyst for further progress towards our strategic vision," said James Mitchell, Managing Director UK & Ireland. "Unifying under a common brand reaffirms how integral the automotive team and product portfolio are to the future of a business we are proud to be part of. "
KCS acquired RNH Solutions in November 2021.
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